Case Study: Turnaround & Refinancing
Novus secures funding and implements growth strategy for London prep school
Novus supported an independent school in it’s expansion with the opening of a pre-preparatory and preparatory school, securing circa £550k of bank financing.
Having established and successfully managed two nursery schools, the Principal/Proprietor decided to expand her offering by opening a pre-preparatory and preparatory school.
With no previous experience of preparatory schools and limited resources, the challenge was to find suitable premises, refurbish and fit out the premises, recruit teachers and staff whilst importantly starting to build pupil numbers. As primarily a start-up opportunity, it was a challenge to predict how long it would take to develop a sustainable business proposition.
Having approached many high-street lenders, with a forecast led proposal, the Principal was unable to secure high street lending to support the business plan. There was some modest success in raising funds from a leading start-up lender, but not enough to open the school.
Novus Start-up Funding Solution
Novus invested by way of equity and loan note instruments to provide the necessary start-up funding for the school to open. Novus then supported and worked with the Principal to develop and prove the validity of the school’s business model.
Three years after opening, the new school could demonstrate good underlying revenue from which Novus produced a sustainable and profitable business plan. This plan has enabled Novus to lead negotiations on behalf of the school and successfully secure a £550k finance facility through HSBC. Importantly, the HSBC financing replaced some more expensive business financing and therefore better prepared the school for the next stage of growth.
Our solution focused on two key aspects of the business, firstly financial strength and control and secondly strategic and operational plans to deliver business growth.
Novus’ financial expertise has been critical to developing financial plans to deliver the business growth objectives together with establishing strong financial management and controls.
Having helped to refine the business growth objectives and strategy, Novus’ support has since been centred on strengthening sales and marketing activity, whilst simultaneously optimising operational performance.
Specific support activities provided:
- Review and refinement of business growth objectives
- Development and implementation of strategy
Sales & Marketing
- Development of a stronger brand identity
- Refinement of the business value proposition
- Competitor analysis and market positioning
- Development of marketing communications
- Improved sales process and sales training
- Development of the Customer Relationship Management (CRM) system
- Improved financial controls and accounting practices
- Established key performance indicators (KPI’s)
- Development of robust controlled business processes